Tony Deep MBE is  the Chairman of East End Foods Plc and a leading UK businessman who has been working with Asian foods for over 35 years. East End has turnover of £180 million and over 80% of Asian independents stock East End’s range as well as all the major UK multiples. He has been ranked 1355 in the Times Rich List 2008 with a worth of £55m. He came to UK in early sixties with just £3 in his pocket and today is the proud Chairman of East End. He is passionate about food and has always lobbied against artificial food colouring, preservatives and additives. He adopts a scientific approach and for the last ten years has been engaged in research and development to control aflatoxin and pesticide residues.