Millions of people write online journals or weblogs. But some acquire immense fame and recognition through it. With the nature of the web being such that it reaches out to millions of people, some have even risen to fame through a single event or video posted on the internet that has gone viral. The guest today, Humza Arshad is an unlikely internet star: a self-styled “troubled young man with the mentality of a seven-year-old”, whose webcam monologues and sketches touch on issues from arranged marriage, to his aunty’s moustache and his contempt for dhal. But his Diary of a Bad Man series, launched late in 2010, has become a worldwide hit, attracting 35 million views to his YouTube channel.